The Dairyland State is a haven for cheese (hence us being called Cheeseheads), and Roth Cheese is just one of these makers of this dairy product. I was tasked with taking this company’s brand and putting my own twist on what a possible app and poster ads spreading the word about said app would do; naturally, I went the game show route and created the Ultimate Dairyland Test, a cozy trivia game meant to be played in real time with a group of friends or family, featuring a cow show host!